Reglikedomain industry desk

Name auction is today & 8.co will sell for $100k+ — HA.com domain

Name auction is today & 8.co will sell for $100k+ — HA.com domain

8.co tops six figures and has met its reserve.

Heritage AuctionsHeritage Auctions is holding a domain name auction today at the Waldorf Astoria in Fresh York City, simulcast on HA.com. The auction begins at 11 am EST.

As of the time of writing this morning, the most expensive domain name to meet its reserve is 8.co. One of the few non-.com domain names on the list, the domain has by now hit $115,000 (with buyer’s premium).

Other domain names have attracted higher bids — counting NL.com, Quick.com, Mouse.com, Arcade.com, Future.com, Classic.com and Luxe.com — but those bids are below reserve. 26 of the 29 lots by now have bids.

Heritage Auctions is trying something rather unique in the domain name auction business by having so few lots. Each domain name will get attention and there shouldn’t be much bidder fatigue toward the end of the auction.

Also on the wire

Other reporting from the domain desk.

ADomain SalesAuction Nets $7.8M, Computer.com Sells for $2.2M — Live DomainDomains sold in April — Reviewing 4-letterDomain SalesDomains sold in April — Reviewing 4-letterFor Firework.com as it raises $150 million — Fireworks continueDomain SalesFor Firework.com as it raises $150 million — Fireworks continueCDomain SalesCheap Domains for High PricesUser domain buyers tell their stories — 3 endDomain SalesUser domain buyers tell their stories — 3 endVDomain SalesVerisign buys Weblogs.comUser domain sales at Sedo — 19 endDomain SalesUser domain sales at Sedo — 19 end.Domain Sales.Club notes “topline” Q2 premium sales of $2.7 millionUDomain SalesUser domain name sales up to $38,000 — 18 end