Reglikedomain industry desk

How firms are using Black Friday domains

How firms are using Black Friday domains

Few firms are using .BlackFriday domain names.

Black FridayIt’s hard to believe that Black Friday is just a couple weeks away.

One of the more interesting fresh top level domain names is .BlackFriday. It’s interesting since it refers to just a single day of the year. Will people build sites on top level domain names with a such a specific, time-constrained use? Even if it’s a huge e-commerce term?

Google has indexed regarding 50,000 .blackfriday pages. Once you get to regarding page 9, most of the indexed pages are three letter domain names owned by North Sound Names, which is affiliated with the registry. There are regarding 12,000 domain names in the zone file.

Here are some of the firms I found using .blackfriday domain names, although all are forwarded:

Hertz.blackfriday – forwards to 2014 Cyber Holiday Sale

Shopify.blackfriday – forwards to page regarding Black Friday on Shopify site

Target.blackfriday – forwards to Target.com

Amazon.blackfriday – forwards to Black Friday Deals Week on Amazon.com

Perhaps the “best use” of a .BlackFriday domain name I could find was Protests.Blackfriday, a domain name used by trade union group to promote protesting at Walmart stores on Black Friday.

Also on the wire

Other reporting from the domain desk.