Use social networking for Reglike — How I
I use social networking to increase traffic and find good story ideas.
The prior week my Twitter account passed 10,000 followers. I thought I’d use the occasion to discuss how I use Twitter and Facebook in conjunction with Reglike.
I have regarding 10,000 followers on Reglike, and I follow regarding 200 people.
Why only 200? It’s since I use Twitter to find fresh and interesting stories, and I’ve found that following too many people makes it difficult to find these good nuggets. If your feed is full of thousands of voices, not all of them relevant, it’s hard for the interesting stuff to stand out.
In addition to monitoring the couple hundred Twitter users throughout the day, I also monitor search terms such as “domain” to see if any interesting news is percolating up. There’s a lot of junk you have to sort through on a search like this, but sometimes I’ve found really interesting stories.
In addition to tracking and gathering news, Twitter is a a big source of traffic to Reglike. It typically represents the second biggest source of traffic behind Google.
With even a modest 10,000 followers, the second I post a story link on Twitter I can count on targeted traffic to start flowing in. Traffic jumps if even a few influential people retweet it.
You can follow Reglike @domainnamewire. If you’re reading a story on Reglike and want to share it with your followers, just click the Tweet icon below the story.
I don’t find Facebook as useful for DNW compared to Twitter. It could be since I have fewer than 1,000 “likes” on Facebook, but I think it comes down to the issue of Facebook automagically deciding both what I see and who sees stuff I publish.
Twitter is unfiltered. If I tweet something and you follow me, it will be in your feed in chronological order.
On Facebook, what I publish may or may not show up in your feed in some strange order even if you’ve liked the page. The same goes for collecting news. You might post something really interesting and Facebook decides I’d rather see a picture of someone’s cat at the top of my feed instead.
One plus for Facebook is that it’s easier for people to comment and “pull people in” for a topic than on Twitter.
You can “Like” Reglike on Facebook here.
Google+ and LinkedIn
I haven’t used Google+ and LinkedIn much to promote DNW. I know some people autopost blog entries to Google+ and LinkedIn, and I’m curious how this performs for them.
Google+ is challenging since it always wants you to tie in your personal identity rather than your brand. As for LinkedIn, I don’t want all of the people who are connected with me – many of whom are outside the domain industry – to feel like they’re getting a deluge of irrelevant content.
