Estate agents use domain names — How real

A look at domain names in home listings.

Earlier this year I wrote regarding domain names used to market homes for sale.

This stretch I received a glossy magazine advertising homes for sale in Austin, and I decided to see how many of the homes had a domain name in their description or title.

Of the 95 homes featured in the magazine, 51 had a domain name specifically for the home. That’s 54%. (It’s possible other homes have a unique domain name but their agents did not include them in the magazine.)

I tallied up the types of domain names used:

• 37 of the domain names were street names or addresses, such as 7500EscalaDr.com.
• 14 of the domain names were descriptive, such as TheFloatingBoxHouse.com.
• All of the domain names were .com.

As I noted in my post earlier this year, the uniqueness of address domain names makes it easy for home sellers to find an available .com domain name.