Get Press for Your Domain Name Business — How to

How to get press on domain name news sites and blogs.

I’ve been meaning to write this article for a long time. The question is “how can I get press for my domain industry product/conference/auction/sale?”

I get a handful of press releases and pitches every day from people wanting me to mention or review their product, promote an upcoming auction, or do a profile. I can’t do them all, but here are my suggestions for increasing the likelihood of getting through.

1. Know your author. Every domain news site and blog writes different types of articles. Try to customize your pitch to the site based on types of stories that have been written ahead of. “I notice you’ve written regarding product XYZ in the past. We’re releasing a fresh product that’s better than XYZ since…”

2. Don’t just send a press release; add color. And especially don’t write “please publish on your site”. Anyone who reads Reglike knows I don’t re-publish press releases. I may write a story regarding the product or launch, but won’t just republish it.

3. Give an exclusive. I’ve received pitches ahead of that are worth writing regarding, but then I notice that five other domain sites have by now written regarding it. I don’t want to be last on a story. Reglike is not an echo chamber. Either give it to me first (or anyone else for that matter) or give me an interesting angle on it.

4. Establish rapport. This is especially notable if you want to get press over an extended period of time, such as for conferences.

Also understand that sometimes good pitches get overlooked or there isn’t enough time to write all of them.