Schilling’s $1.65M .XXX Purchase — Inside Frank
Schilling recounts a seven figure deal he made earlier this year.
Within twenty minutes during this year’s DOMAINfest conference Frank Schilling agreed to pay $1.65 million for a collection of .xxx domain names — ahead of .xxx was even approved.
Schilling retold the tale today in a TRAFFIC session alongside ICM Registry CEO Stuart Lawley.
During the DOMAINfest event in Santa Monica Schilling started discussing a purchase with Lawley. The next day the two met up and started discussing names. Within twenty minutes Schilling had handpicked a set of domains for a total purchase price of $1.65 million.
Who got the better end of the deal?
“Two days later we realized we’d been raped by Frank Schilling,” Lawley joked.
The deal was conditional on .xxx being approved. Schilling made a deposit and wired the rest of the money shortly following .xxx was added to the root.
Schilling is by now earning cash off his purchase. He’s leasing 5 of the domains for a solid five figures a month. The rest of the domains right now generate 1600-1800 uniques a day.
Schilling isn’t the only well-known domainer who bought in early on .xxx. Michael Berkens has also purchased domains through the .xxx founders program.
As for ICM Registry, early sales aren’t the only indication of a strong start. Lawley stated he now expects sunrise registrations to be 4-5 times as much as originally forecasted and numbers will be higher than .co’s.
