Instra Joins Fresh TLD Services Field, Adds Competition to .Brand Services

Fresh TLD consultant won’t charge application consulting fees to .brand owners that use its other services.

Instra is the latest firm to court potential fresh top level domain name applicants with a services and registry suite.

The firm, which owns a domain name registrar that caters to brand holders, is putting continued price pressure on services offered to .brand applicants. Instra will offer free application consulting to .brand applicants that manage their domain portfolios at the registrar.

Instra discloses detailed pricing for its fresh TLD services at the firm’s NewTLDs.com site. There are some caveats with the pricing, which isn’t surprising given the complexity of individual applications.

Domain name registry Neustar turned heads in June when it disclosed $10,000 annual registry fees to .brand applicants that don’t plan to actively use their TLDs.

Given the lucrative business of managing brand holders’ domain assets, I expect fierce competition for these services.