Discuss What Makes a Good Domain Name — Insurance Agents

A look inside the domain name thoughts of insurance agents.

In many ways insurance agents are in business for themselves. So it’s interesting to read discussions amongst agents regarding what makes a good or bad domain name. Many insurance agents are savvy regarding domains, understanding the importance of a short and easy-to-spell name and the traffic that these domains can generate.

Here are two threads from a popular insurance agent forum.

In the first thread, an agent is registering a domain for his business based in Kansas. But his business is right on the border with Missouri, and he doesn’t want to use a Kansas-centric domain name that would put off his Missouri clients. He’s having a tough time finding the right domain.

Another forum member responds with some good advice:

You want to keep it simple and easy to remember and spell.

Example, I own www.rosenthalfinancialservices.com but it is too long, hard to remember and some people can’t spell very well. SO I made others domain names that will forward you back to my main site. Example www.realfastservice.com . People can remember it better.

The second thread is regarding the importance of having a .com domain name. The poster wonders if he ought to register a .net, .org, .info, et al domain name since the .com is taken. The answers from his peers are a resounding “no”.

If there was one thing I’d want to impress upon insurance agents and other businesses, it’s that you don’t have to find a domain name that’s unregistered. You can often times buy a good quality domain that will drive traffic and business for $1,000.