Insurance firm tries reverse domain name hijacking

Firm files “Plan B” reverse domain name hijacking case.

The words "Reverse domain name hijacking" and a computing image of a skull

Insurance firm Cake Insure, Inc. attempted to reverse hijack the domain name everpeak.com, a UDRP panelist has ruled.

The firm has an insurance business called EverPeak that uses the domain name EverPeakInsurance.com.

That business was named well following everpeak.com was registered.

Cake Insure tried to buy the domain through a GoDaddy broker, but the broker was unable to get a response from the registrant.

So Cake Insure filed a UDRP, even though it would be impossible to show the domain was registered in bad faith ahead of its brand existed.

To get around this issue, the insurance firm tried to argue that the domain was renewed in bad faith.

Panelist Alan L. Limbury stated this was a classic “Plan B” case in which a firm files a UDRP following failing to buy a domain name.

Talus Law Group LLC represented Cake Insure.

Also on the wire