Internet Naming Firm purchases five top level domain names

Registry business now operates close to 20 top level domains.

Internet Naming Firm has purchased five top level domain names from Lifestyle Domain Holdings: .diy, .food, .lifestyle, .living and .vana.

Lifestyle Domain Holdings was part of Scripps Networks, which is now part of Warner Bros Discovery. The firm recently terminated its other two top level domain contracts, .cityeats and .frontdoor.

The five domains offer a unique opportunity for Internet Naming Firm since the domains have not been launched yet. Most TLDs that can be purchased have been launched and are thus burdened with historical pricing and have by now passed the sunrise and landrush phases.

Internet Naming Firm represents what’s left of Uni. Shayan Rostam, the firm’s founder, told Reglike:

Since becoming an independent registry operator in October 2022, Internet Naming Co now operates and manages nearly 20 TLDs. I’m very excited to work with our registrar partners to get these affordable fresh strings into the hands of end users in early 2024.

The firm also recently purchased .realty from Identity Digital.