$570k Buyer of HomeownersInsurance.com — Interview with
Big domain purchase made sense for buyer.
It’s always interesting to get inside someone’s mind following they make a major domain name purchase. Earlier today HomeInsurance.com CEO Carlos Lagomarsino was kind enough to give me some insight into his $570,000 purchase of HomeownersInsurance.com, which was disclosed today.
Lagomarsino is obviously an expert in the home insurance arena with his HomeInsurance.com site. He purchased HomeInsurance.com back in 2007 for regarding $1 million. His experience made this purchase easier, although he still went above his budget of $500,000.
He used GoDaddy to help close the deal.
“I reached out to the owner via my contact Brad Larson at Godaddy.com,” stated Lagomarsino. “Brad did a wonderful job of negotiating this sale for us and I am impressed with his and Godaddy’s professionalism.”
Lagomarsino believes HomeownersInsurance.com isn’t worth as much as HomeInsurance.com since there are considerably more searches for the latter. Still it ought to pay dividends.
“We are very excited regarding this purchase since we will end up putting it through the same process that took HomeInsurance.com to the number one spot on a Home Insurance search,” he explained. “We’ve learned quite a bit in developing HomeInsurance.com and we ought to be able to apply our learning very quickly and monetize this fresh site in record time.”
His firm is still looking to buy domains, but only premium ones.
Congrats to both the buyer and seller.
