Reglikedomain industry desk

An Escort With Your Domain Registration?: Intriguing

An Escort With Your Domain Registration?: Intriguing

A fresh business model or just a mistaken trademark application?

A Chinese firm has filed a trademark application with the U.S. Patent and Trademark Office for:

Which the applicant states is equivalent to Sai Bo Na, which has no meaning. But its the classes of service for the registration that has me scratching my head:

G & S: Copyright management; Domain name registration services; Escort services; Intellectual property consultation; Intellectual property watch services; Legal research; Licensing of computer software; Licensing of intellectual property; Litigation services; Marriage counseling. FIRST USE: 20080319. FIRST USE IN COMMERCE: 20080319

So you get an escort along with your domain name registration? Sensing the problems this might cause, the firm also provides marriage counseling services.

Perhaps this is an example of a trademark application that is literally lost in translation.

Also on the wire

Other reporting from the domain desk.