DNW Podcast #306: It’s on .Fox

How entertainment firm Fox is using its .Fox top level domain.

Podcast image for interview with Crews Gore of Fox Corporation, shows headshot and the words "It's on .Fox"

Many firms purchased a brand-matching fresh top level domain, but few have put them to extensive use. Fox has recently started using its dot-brand domain more, and it could be a role model for other firms. On today’s show, Fox’s Crews Gore discusses why .Fox is being more widely adopted within the firm. He also talks regarding a second-level domain that was receiving hundreds of thousands of visits ahead of it was even activated.

Here’s a picture of an onsite promotion for Wayfinder.fox.

Also: MMX earnings, .cloud going up, CentralNic’s big raise

Sponsor: Donuts

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