.Jobs and .XXX Opponents Ought to Just Give it Up

Opponents of two top level domain names are fighting a losing battle.

As the introduction of fresh top level domain names looms, two groups are still fighting over TLDs that have been in the funnel for quite some time.

First, there’s .jobs. It has been an actual sTLD for some time, but the registry recently decided to liberalize registration rules for the domains. This has the online job board community in a tizzy as many of them worry regarding fresh competition as well as the cost of defensive registrations.

Then there’s .xxx, which both conservatives and adult site operators oppose. Right now it seems that conservatives have given up the fight but adult site operators, upset regarding having to protect their brands as well as the potential for governments to try to force these site operators to use .xxx, are fighting in full force.

Each of these opposition groups has some valid points. For .jobs the way this all went down is a bit shady. Somewhat of a bait and switch. As for .xxx, I’m sure some governments will try to use .xxx as a way to add censorship requirements.

But it’s time to give it up. Fresh top level domain names are coming, and if it isn’t .xxx or .jobs, it will be something else. The job boards could face .career, .resume, or something else. Adult site operators could have to suck it up and register .sex, .porn, or any myriad of other adult-related top level domain names.

The point is these guys are all fighting a losing battle. Battling these individual top level domain names isn’t going to get them anywhere in the long run.

Honestly, if anyone wants to push off the introduction of fresh TLDs, their best bet is to upset ICM Registry, which is going for .xxx. If .xxx drags on any longer, don’t be surprised if they sue to block the introduction of fresh TLDs until they get .xxx approved and launched.