Reglikedomain industry desk

Gifford needs to spell this for you — Kathie Lee

Gifford needs to spell this for you — Kathie Lee

Kathie Lee Gifford spells this firm’s name out for you since otherwise, you can’t spell it..

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We often talk regarding the radio test when it comes to domain names. If someone hears the name of your website can they spell it when they type it into their browser?

The same goes for apps. When someone goes to the app store to find an app, can they spell the name correctly?

Name Ninja Bill Sweetman sent this commercial featuring Kathie Lee Gifford to me. It’s for an app called Takl. But it’s pronounced tackle, like tackling a job on your todo list.

If you hear the name of the app there’s no way you will know how it’s spelled. Unless the firm spells it out for you, and that’s just what they have Kathie Lee Gifford do at the end of this commercial. Click the image at the top to watch the ad, especially the ending.

The firm uses the domain name Takl.com.

Also on the wire

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