LAinsurance.com Sells for $100,000

Detroit-based insurance agency shells out 6 figures for domain name.

L.A. Insurance has purchased the domain name LAInsurance.com from NameMedia for $100,000. Although the number may seem high for a geo insurance domain name, this deal makes perfect sense for the buyer. (As it turns out, “L.A.” is not a geography to this firm).

L.A. insurance has 150 locations and right now uses the domain name LAInsuranceAgency.com. It’s no doubt that a number of its clients type in LAInsurance.com when trying to find it. With 150 locations, the purchase price comes out to just $133 per store for the next five years. That’s not bad for the added traffic and business this domain will deliver. The firm is actually based in Detroit, not Los Angeles (although it does have stores in California). It also runs a chain of cash advance stores.

The name servers for the domain have not yet changed to point to the firm, but the whois record shows L.A. Insurance’s founder as the owner.

Here are other notable sales by NameMedia, parent firm of BuyDomains and Afternic, this past week.

bandh.com $20,000
competicion.com $10,000
investorchallenge.com $6,300
DropshipCLUB.com $6,250
musicacademy.com $6,000
shopbest.com $5,400
meworld.com $5,188
onlineaccountingdegree.com $5,130
classroomconnection.com $5,000
etico.com $4,788
cios.com $4,500
pedireito.com $4,400
bachelorofscience.com $4,388
balancethebudget.com $4,288
globalenvironmental.com $4,050
uswills.com $4,000
traveldesign.com $4,000