Reglikedomain industry desk

Lead Gen firm buys AutoInsurance.com domain name

Big insurance domain name changes hands.

Lead generation firm TZ Insurance Solutions, LLC, also known as Tranzact, appears to have purchased the domain name AutoInsurance.com.

Domain investor P.A. Gordon owned the AutoInsurance.com domain. Nameserver records show that the domain name was apparently leased to OnlineAutoInsurance.com since early 2010.

Tranzact recently purchased OnlineAutoInsurance.com, but a source states the AutoInsurance.com lease may not have been included. Last month the whois record on AutoInsurance.com changed to show that P.A. Gordon no longer owned it — and Tranzact is the fresh owner. A source states that Tranzact bought the domain from Gordon.

I can’t find any record of the domain sale, but the source with knowledge of the AutoInsurance.com transaction stated that Gordon was asking $5 million for the domain, and that he expects the actual price to Tranzact was closer to $10 million.

TZ did not respond to requests for comment.

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