.Love for .Site? Check out these premium prices — Feeling some

.Site is an appealing generic, but pricing on premiums is a big turn-off.

Five top level domain names become available for registration this stretch.

The most notable is .Site, a good generic domain name that launches Wednesday. Radix, the same firm that owns .website, is behind .site. What does this mean for the value of .website domain names now that an arguably better and shorter domain has come along?

Radix certainly thinks .Site is better. Some registrars are offering first year registrations for regarding $20, but expect renewal prices to be in the $35-$40 range.

The registry is also really proud of its “premium” domains.

For example, recycle.site, data.site, gold.site, call.site, wallstreet.site and whisky.site are all priced at over $10,000 retail.

Yacht.site, whiskey.site, swimming.site, longisland.site and talk.site are each over $5,000.

PER YEAR!

Imagine the good .com you could get for your site for under $50,000 compared to paying $50,000 over five years for one of these .site domains.

It doesn’t make sense to me.

And what happens when .web comes out?

I’ve come across a handful that haven’t been marked as premiums. I think I’ll stick to these.

Another big release this stretch is .News, which is by now setting records for Rightside in terms of sunrise and Early Access.

Also on Wednesday, Donuts releases .cafe and .express in regularly-priced general availability.

.Love debuts on Thursday with fairly limited registrar coverage. I’ve found pricing in the $30-$40 range. There are some premiums, but it appears most geo domains are priced at standard prices.

Note: the original version of this article neglected to mention .news. It has been added.