Reglikedomain industry desk

Matt Cutts: don’t park your domain right ahead of launching a web site

Cutts recommends taking down a parking page regarding a month ahead of launching a fresh site.

Google web spam czar Matt Cutts just published a video in which he asks himself a question (rather than taking it from the community): ought to I keep a domain name parked ahead of I launch a web site?

In short, Cutts states no.

He works in a reference to eNom’s backpack girl and then goes on to explain that Google has a filter to try to keep parked domain names out of its search results.

This filter doesn’t immediately know when a domain changes from a parked page to a “real” web site, so he recommends putting up a placeholder page 3-4 weeks ahead of launching a site.

That placeholder page can be something as simple as “coming soon” with a few lines of text — just make sure it’s not an ad-filled parking page.

Here’s the video:

Also on the wire

Other reporting from the domain desk.

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