Matt Cutts releases fresh video regarding using ccTLDs for generic purposes

Cutts explains when Google decides to make a ccTLD global.

Google’s SEO/Webspam leader Matt Cutts has released a fresh video regarding using a country code top level domain name for a website not targeted to that country.

His message is the same that Google has been giving for many years, but he added some more color regarding how the firm decides what ought to become generic.

Google makes some domains globally targeted since they’ve been widely adopted for global use rather than country use. .Co and .TV are examples.

What if you want to use .li for Long Island or .ky for Kentucky?

Cutts stated you probably shouldn’t get ahead of yourself.

For .li, the country code for Liechtenstein, Cutts stated they looked into it and found that the domain is widely used in Liechtenstein. Thus, it wouldn’t be right to give it a global meaning.

He also gave .ky (Cayman) as an example.

Here are the ccTLDs Google treats as generics (as of today): .ad, .as, .bz, .cc, .cd, .co, .dj, .fm, .io, .la, .me, .ms, .nu, .sc, .sr, .su, .tv, .tk, .ws.

Note that .ly, a popular extension that belongs to Libya, is not on the list.