Reglikedomain industry desk

Mattress firm paid $900,000 for Purple.com

SEC filing discloses domain name purchase price.

Back in November 2017, Elliot Silver noticed that the mattress firm Purple purchased the domain name Purple.com. Now we know how much it paid.

Domain name investor George Kirikos reviewed Purple’s most recent SEC filing on March 15, which shows a domain name intangible asset of $900,000 on the books:

We now know the transaction price for https://t.co/3Z4Feeh4ia in 2017, namely USD $900,000, as noted in the SEC filing at: https://t.co/ljxFKXceao (Note 5, Page 14) #bargain https://t.co/uO9Knjv29H

— George Kirikos (@GeorgeKirikos) March 17, 2018

Buying a mattress online requires a level of confidence and upgrading from the subpar domain name OnPurple.com to Purple.com will likely pay off many times over for the mattress firm.

The seller had owned the domain name since 1994.

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