Reglikedomain industry desk

Mattress Firm launches Sleep.com

Mattress Firm launches Sleep.com

Big mattress retailer launches Sleep.com as a resource site for better sleep.

Sleep.com logo

Mattress retailer Mattress Firm has launched a fresh website on Sleep.com.

The firm isn’t selling mattresses on the site, though. It’s using it as a content marketing play. Sleep.com features stories regarding sleep technology, getting a better night’s sleep, and health and wellness.

Mattress Firm CEO John Eck disclosed the launch on LinkedIn a week ago:

It appears that Mattress Firm purchased the domain when it bought Sleepys for $780 million in 2015. It has forwarded the domain to MattressFirm.com since then.

Mattress Firm entered and exited Chapter 11 bankruptcy in 2018.

Hat tip: Jacob Fedosky

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