Reglikedomain industry desk

Domain names off the menu — McDonald’s takes

Domain names off the menu — McDonald’s takes

Restaurant giant terminates plans for .McDonalds and .MCD domain names.

McDonald’s had decided it doesn’t want to run fresh top level domain names following all.

The restaurant chain applied to run the .McDonalds and .MCD top level domain names, but it recently sent termination notices (pdf) to domain name overseer ICANN voluntarily relinquishing the two domains.

It joins a host of firms that applied for so-called .brand top level domain names that have decided it’s not worth the expense or effort.

ICANN also just published a termination notice from Pampered Chef, a Berkshire Hathaway firm, for .PamperedChef.

While the domain industry has pushed the potential of owning a .brand top level domain name, only a few firms have embraced these domains so far. It seems that many of the .brand domains were applied for on a defensive basis.

Also on the wire

Other reporting from the domain desk.

.Me notes €453,500 premium domain sales in 13 monthsUncategorized.Me notes €453,500 premium domain sales in 13 monthsNow the Real Work Begins. — Congratulations, .Co.UncategorizedNow the Real Work Begins. — Congratulations, .Co.Drove spike in domain registrations last month — Hurricane IrmaUncategorizedDrove spike in domain registrations last month — Hurricane IrmaTo do in Austin During HostingCon — 12 ThingsUncategorizedTo do in Austin During HostingCon — 12 ThingsAnother Geo Domain Case, But You Won’t Believe The Dissent… — Paris LosesUncategorizedAnother Geo Domain Case, But You Won’t Believe The Dissent… — Paris LosesGUncategorizedGets Its First Floating Domain Conference — Domain IndustryA metaverse and NFTs for AARP members: Coming soonUncategorizedA metaverse and NFTs for AARP members: Coming soonIUncategorizedIs a big TV network regarding to troll Donald Trump with a fresh cartoon?LUncategorizedLead, Don’t Follow Domain Trends