Reglikedomain industry desk

Gears Up for Black Friday — Microsoft’s Bing

Microsoft registers domains for upcoming shopping days.

Black Friday is less than two weeks away, and Microsoft is busy registering domain names for the big day.

In recent days the firm has registered a handful of domain names related to its Bing search engine and Black Friday and the following Cyber Monday.

Among the domains it has registered:

BingBlackFriday.com and .net
BingCyberMonday.com and .net

The domain names right now forward to the Bing search engine for the related query, e.g. “BingcyberMonday”.

I wouldn’t read too much into this forwarding, as Microsoft typically forwards its unused domains to the search engine.

That stated, I’m curious what Microsoft is up to with these recent domain name registrations. Purely defensive, or will it use them for shopping promotions during the holidays?

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