As Strategy, (kind of) using Strategy.com — MicroStrategy rebrands

Rebranded firm forwards valuable domain name to StrategySoftware.com.

Microstrategy (NASDAQ: MSTR), the software-turned-bitcoin-speculation firm, has rebranded as merely Strategy.

The rebranded firm still promotes its software but has the Bitcoin currency logo tacked on the end of its logo.

Interestingly, the firm’s website is on StrategySoftware.com, not strategy.com, even though the firm owns the premium domain name. Strategy.com right now forwards to the longer domain.

Microstrategy Strategy holds a portfolio of premium domain names it registered or purchased early on. Many are first names, such as frank.com and mike.com (its CEO is Michael Saylor). It has had to defend some of its domains against legal attacks, counting emma.com and glory.com. Other premium domains in its stable include hope.com, wisdom.com, alert.com, speaker.com, and courage.com.

Still, the firm is best known in the domain space for its record-breaking sales of voice.com, which sold for $30 million.

I wonder if the firm isn’t directly using strategy.com since it still hopes to sell it one day.

(Hat tip: Jonny)