Reglikedomain industry desk

Launch pricey .Forum top level domain name — MMX to

Launch pricey .Forum top level domain name — MMX to

The firm plans to acquire rights .Forum rights from Jay Westerdal.

.Forum top level domain logo

Top level domain name firm MMX (AIM: MMX) has laid out plans for the upcoming launch of the .forum top level domain name.

Sunrise will run from November 16 through December 16 of this year. General availability won’t begin until March 2, 2021.

You’ll need to open up your pocketbook if you wish to start a website on .forum. Wholesale pricing has apparently been set at $1,000 per year, although there will be a first-year promotion for half of the normal price.

The pricing might make sense since this likely isn’t a high volume domain name. Internet forums aren’t as popular as they used to be, but popular forums attract a sizable crowd. This might be one of those domains that needs a high price to make up for lower volume.

ICANN records show that Jay Westerdal’s Fegistry, LLC is still the owner of this top level domain name. Fegistry, LLC was administratively dissolved by the State of Washington earlier this year for failing to file its annual note. (This is somewhat typical for modest businesses, and the business can easily be reinstated.)

The website at nic.forum recently changed from Westerdal’s site to one created by MMX.

I’ve reached out to representatives of MMX and to Jay Westerdal for comment and will update this story when I hear back. Update: MMX stated that it is providing RSP services for the Dot Forum launch and intends to become the Registry Operator later in 2021.

Also on the wire

Other reporting from the domain desk.