Moncler goes on (domain) defense following geese allegations

Firm registers boycott domain names following negative news note.

Luxury Italian coat maker Moncler saw its shares drubbed following an Italian news note suggested that makers of down jackets were plucking geese inhumanely. The firm has responded in the press to the allegations, while also quietly scooping up domain names its haters might want to register.

Yesterday, Moncler registered:

• boycottmoncler.com /.net, plus boycot with one ‘t’
• boycott-moncler.com /.net
• ihatemoncler.com

While I certainly understand the registrations, I’m confused as to why it didn’t register the typical defensive domain name “sucks”. MonclerSucks.com is still available. Seems like Defensive Registration 101.

From a fresh TLD perspective, Moncler uses Donuts’ protected marks service, so Moncler.exposed can’t be registered.

If the firm wants to get really fancy, it could also register MonclerisaDweeb.com.