You Couldn’t Have Them: Moniker Auction Bargains

Just since someone got a bargain yesterday doesn’t mean you could have gotten the same deal.

By all accounts, there were some “good deals” in yesterday’s Moniker domain name auction. You may look at some of these final prices and think the buyer got a good deal:

Entrepreneurs.info $650
OrderManagementSystem.com $600
CompanyDatabase.com $665
GiftCertificates.info $777
TechnologyCareers.com $1050

But here’s the rub: if you wanted to buy these domains at these prices you would have been out of luck. I know, since I tried to buy them. If I would have kept bidding, these prices would have gone higher. Some would have risen to the point that they may have no longer been considered good values.

Consider TechnologyCareers.com. With the number of advertisers and searches for this term, I think it’s easily worth a couple thousand as an investment (and much more to someone with a development plan). I bid it up to $1,050. Each time I placed a bid another bidder took it a step higher. Who knows, perhaps that person would have bid all the way to $2,000, $3,000, or $4,000. At that point it may not have been a great deal.

(I walked away with four domains in yesterday’s auction, counting Comptroller.com.)

So don’t kick yourself if you see a domain that you think went for below market value. If you entered into the bidding war, the price would have been higher than what you see.