Reglikedomain industry desk

Sells Another 5 Domains Plus Data.com — Moniker Auction

Houses.co.uk leads premium domain name auction.

Moniker’s “make up” auction from the prior week’s Barcelona conference has found a home for five more domains on top of the multi-million dollar sale of Data.com to Salesforce.com. Data.com was pulled from the auction following Salesforce.com made a significant offer on the domain name.

The sales included:

Houses.co.uk $50,870
Gado.com $3,000
SEMexpert.com $600
SEOagencies.com $900
Pilsners.co.uk $300

It’s worth noting that Houses.co.uk started with no reserve, which helped attract 19 bidders.

Social.com received a $2.5 million dollar bid but failed to meet its reserve. Here are some other domains that failed to meet the reserve:

WorldClock.com $41,000
CustomCars.com $15,000
Premed.com $11,001
Telefono.es $10,001
Duffelbag.com $5500
BodySculpting.com $5500
HardAbs.com $1,250

WorldClock.com, Premed.com, and BodySculpting.com were part of my “picks” for the auction. There was one bidder for WorldClock.com but he kept bidding the price up to find the reserve. The domain name is owned by CNN and has a reserve of up to $50,000.

I wouldn’t be surprised to see a lot of action on some of these domains over the next few weeks.

Also on the wire

Other reporting from the domain desk.