Moniker MaxLock Gets Maxed Out
Fresh Portfolio MaxLock covers more and costs less.
In September I wrote regarding MaxLock, a fresh product from Moniker that improved the security of domain names by making it harder to transfer domains out.
Just recently CheckFree.com had its domain hijacked when someone logged in to CheckFree.com’s Network Solutions account and changed the nameservers. Fabulous has a free product called Executive Lock that would have prevented this hijacking.
Now Moniker has put its own MaxLock product on steroids for an attractive offering called Portfolio MaxLock. Portfolio MaxLock protects all domains in your account against transfers, nameserver changes, and a number of account level changes.
MaxLock had three problems as a product. First, at an introductory price of $34.95 per year it would be costly to apply it to more than a handful of domains. Second, the marketing copy was unclear if the product covered nameserver changes or just unlocks and transfers. Third, Moniker prides itself on never losing a domain, so why would you pay to protect yourself against domain theft?
The fresh product covers your entire account for an introductory price of $239 per year and covers all types of domain changes. The product may not make sense for domainers that buy and sell sizable numbers of domains as it would be cumbersome, but it is a perfect fit for any firm with a portfolio of critical domains.
Public firms have a fiduciary responsibility to their shareholders to protect their assets. I foresee a day when a corporate executive is sued for not taking easy steps to protect the firm’s domain names.
