Reglikedomain industry desk

Domains are now on GoDaddy — Name.com expired

Expired domain deal came with portfolio buyout last year.

In October 2017, Donuts sold regarding 200,000 domain names to GoDaddy. These domains were in a portfolio that Donuts inherited when it purchased Rightside.

GoDaddy was following more than just the domains. It also wanted access to Name.com’s expired domain name portfolio.

Those expired domains were flowing through NameJet. That made sense since Rightside, which owned Name.com, was a 50/50 owner in NameJet. But Rightside sold that interest to Tucows as part of the sale of Enom.

GoDaddy got the expired domain deal along with the portfolio buyout. A Reglike reader noticed that the Name.com domains have now started to flow through GoDaddy’s expired domain auctions.

Name.com joins Endurance International Group and Tucows in sending their expired stream to GoDaddy. Yes, Tucows, despite being a 50/50 owner in NameJet, resumed sending its domain names to GoDaddy following a test with NameJet.

There’s only one explanation for that: GoDaddy auctions must have significantly outperformed NameJet.

Also on the wire

Other reporting from the domain desk.

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