Validation.com for identity verification — Namecheap launches

System makes it easy for businesses to verify the identity of clients.

Namecheap has launched a fresh identity verification service using a great domain name: Validation.com.

The service lets businesses confirm the identity of clients for various purposes, counting chargeback prevent and Know Your Client (KYC) rules.

Businesses using Validation.com create a submission link for their clients and select which identity documents need to be submitted. This can include a government-issued ID, a utility bill, etc.

Typical scenarios include a firm validating a government-issued ID against a selfie or verifying that the name on a credit card matches an identity card.

Validation.com does not check the information against databases. Instead, it’s a self-service tool for businesses to carry out the validation level they are comfortable with.

This type of process might sound familiar to domain investors; users of Escrow.com have to provide similar documentation as part of the firm’s KYC rules. But setting up a process to handle this sort of verification is beyond the reach of many modest businesses, and a hassle for larger businesses.

The product solves another big problem, too: while firms can do identity verification manually, that means receiving sensitive data. Between GDPR and regulations coming to the U.S. (such as the California Consumer Privacy Act), modest businesses need to avoid handling sensitive data. Validation.com does it for them.

It also gives trust to the consumer who has to share the information. Using a great domain like Validation.com certainly lends credibility to the process.

Plans start at $19 per month.