NameMedia Expands With London Office
Firm expands European footprint.
NameMedia is expanding its European footprint with a fresh office in London. The firm will announce the expansion today.
The domain seller, which operates Afternic and BuyDomains, has hired Nadya Morozova as its European Business Development Manager. Morozova was previously Director of Community Outreach for the .tel registry.
Afternic is well known for its sales prowess through the U.S. registrar channel. But earlier this year it signed a deal with three European firms that collectively own 12 domain registrars to join its distribution network.
Clients can list their domains on Afternic using the “Premium” promotion level to get their domains listed for sale on these registrars. Registrar clients can buy the domain names like they would a typical domain name and get it instantly transferred into their account.
The fresh office and employee will help the firm expand these registrar distribution relationships.
Afternic is still relatively weak on country code and non-English domain names, so it will be interesting to see if one of the goals here is to expand its offerings outside of .com/.net/.org.
