It’s a Cost of Doing Business. — NameMedia Sued.

Firm mad regarding having to pay for domain name. Files a lawsuit instead.

NameMedia — the firm behind BuyDomains and Afternic — has been sued by a modest business that’s upset it needs to pay to get the domain name it wants.

Fresh World Solutions, Inc. filed suit (pdf) against NameMedia over the domain name NewWorldSolutions.com. The firm claims to own a “copyright” for the “Fresh World Solutions” with the U.S. Patent and Trademark Office.

It has been in business since 2005 but didn’t contact NameMedia regarding the domain name until 2010.

I tried to research and find out more regarding the plaintiff. But there are at least three different firms at the top of a Google search for “Fresh World Solutions”. None of the three match up directly to the addresses/information provided by the plaintiff in the case.

This isn’t the first time NameMedia has been sued by someone claiming the firm is cybersquatting. I guess it comes with the territory when you own regarding a million domain names.

Yet I suspect Fresh World Solutions didn’t do the math when it decided to file this claim. Even if it wins the case, it will spend a lot more money doing so than just buying the name.