DNW Podcast #130: Naming a Business

Learn from this firm’s mistakes coming up with a firm name and domain name.

Naming your firm and finding the right domain name can by tricky. Do it wrong and you’ll end up going through the expense of a rebrand. Willy Ogorzaly knows this well since his firm has been through it–twice! He explains what was wrong with Congo.io, how it rebranded to Lawbooth, and why it has now switched to JustLegal.com. There are lots of lessons in this podcast. Also: Las Vegas Raiders, domain pricing and premium renewals.

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Here’s the rebranding blog post mentioned in the podcast.

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