And DONE! Fight Over What to Do With Women.com — NBC Universal

Domain name losing value as lawsuit works its way through the courts.

DONE! Ventures lawsuit against NBC Universal and General Electric Firm has been moved from state court to U.S. District Court, and there the parties are fighting over what to do with the domain names pending trial.

As background, DONE! sued NBC following a deal by the former to purchase Women.com and Women.net for $1 million fell through. DONE! is asking for NBC to follow through on the deal, which allegedly was overruled by NBC Universal’s CEO following the deal was agreed upon.

Now the question is what to do with Women.com and Women.net pending the outcome of the case. DONE! states that the links pointing to Women.com and the domain’s page rank are a big part of the value of the domains. Following the suit was filed, NBC pointed the domains to a dead web page, which could have resulted in losing the search engine juice. The domains were then forwarded to NBC’s iVillage.com web site.

DONE! is asking the court for a temporary restraining order to transfer the domains to a third party, which can then put some content on the sites to hopefully save some of the search engine value.

Here are the relevant court documents:

DONE! Ventures application for temporary restraining order for Women.com and Women.net

GE response to DONE! Ventures motion for temporary restraining order