Reglikedomain industry desk

“Fresh TLD” Becomes an Expensive Keyword on Google

Firms bid each other up for top spots on Google Adwords.

Firms offering fresh top level domain name services are getting into a pay-per-click bidding war on Google.

As stated by Google Adwords’ keyword tool, the average CPC for “fresh top level domain” is $7.41 and “fresh tld” is $4.91.

Of course the keyword tool is notoriously inaccurate when it comes to the what people are actually paying since it depends on your landing page, visitor location, etc.

But it’s no surprise that consultants and registries are paying top dollar to attract a share of the modest number of searches from potential applicants. A client win can mean hundreds of thousands of dollars for the firm.

Some of the firms bidding on these keywords on Google include:

VeriSign
Afilias
Fairwinds Partners (which just disclosed its entrance into the game)
CSC Global
Instra
United Domains (pitching per-registrations)

Also on the wire

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