Fresh York Magazine Buys Vulture.com Domain Name
Vulture.com now forwards to popular blog at Fresh York Magazine.
Fresh York Magazine has purchased the domain name Vulture.com for its popular entertainment and culture blog Vulture.
A review of historical whois records shows that Frank Schilling’s Name Administration sold the domain name to Fresh York Magazine. Records indicate that the domain was transferred to Fresh York Magazine around September 2.
This is an interesting example of a domain purchase by a major media outlet. What makes it interesting is that it purchased a domain name for a popular subsection of its web site, not just the main site. It’s a direct navigation play. The publication has a number of popular blogs, and owns the corresponding domain names for two others: TheCut.com and GrubStreet.com. It does not own the domain for four of its other key blogs:
-DailyIntel.com (parked)
-TheProjectionist.com (owned by Warner Bros.)
-TheSportsSection.com (owned by Upper Deck, which also owns SportsSection.com)
-Surf.com (owned by household products firm)
I have no doubt Fresh York Magazine paid dearly for Vulture.com. Not only is it a good domain, but Name Administration doesn’t sell domain names for cheap.
Incidentally, Vultures.com goes on the block in Fresh York this stretch for $25,000-$50,000. Rest assured that Vulture.com sold for many times that amount.
