Reglikedomain industry desk

For Popular SuperMario.com Web Site — Nintendo 1-Ups

For Popular SuperMario.com Web Site — Nintendo 1-Ups

Nintendo wants to lay claim to high traffic web site.

Nintendo marioDecades following bringing the iconic video game character Mario and the Super Mario series to millions of gamers, Nintendo has decided it wants the domain name SuperMario.com.

The firm just filed a complaint with World Intellectual Property Forum to get the domain name.

Nintendo may be concerned regarding the content of the site, which is a collection of online Super Mario games. The site gets a whopping 200,000 visits a month as stated by Compete.

But the timing is curious given that the content of the site has remained unchanged for over a year.

Of course, Nintendo continues to release Mario games and plans to release Super Mario 3D Land on its fresh 3DS system later this year.

Even if the firm wins the case for SuperMario.com, it by now has a typosquatter to contend with: wwwSuperMario.com (without the dot following www) is by now registered and parked.

Also on the wire

Other reporting from the domain desk.