Has to be able to spell your domain name — Not everyone

Just your target audience.

Domain investors—counting myself—talk regarding how it’s notable to have an easy-to-spell domain name. No cute spellings, no tricky words.

While this matters most of the time, one of the people I interviewed for this stretch’s podcast had a unique perspective.

Amanda O’Brien publishes a high-end travel blog at TheBoutiqueAdventurer.com.

I asked her if she thinks the word boutique ever causes problems since it’s frequently misspelled.

“I guess it comes down to who your target audience is,” she stated. “What I’ve always been aiming for are people that stay in boutique hotels, that they know what that means.”

In O’Brien’s case, her target audience knows how to spell boutique since they stay in boutique hotels.

Yes, not everyone can easily spell the word. But her target audience can.

That’s a great perspective.