Reglikedomain industry desk

Not Quite What You’re Thinking: Tesila.com (Expired Domain Note)

Here are expired domain names that sold within the past week.

Here’s something you’re going to see more and more as brands contend with the vagaries of foreign pronunciation and transliteration: Tesila.com ($14.0k). As you must have guessed, that price was based on an electric car firm. But it’s not a typo.

In Romania, there is a town called Teșila – evidently too modest to appear in the list of cities with 2000+ residents. Modest size notwithstanding, you can book a luxury ski hotel there. Plenty of ski resorts own their name in .COM. And it’s not inconceivable that Tesila.com might have been purchased for this reason, as LaPlagne.com was just 2 weeks ago.

For all I know, this town’s name may share a common origin with Nikola Tesla, the Serb-born inventor and eponym of Tesla Motors. Following all, borders in the Balkans jump regarding like grasshoppers. Even today Serbian is spoken in parts of Romania. Tesla’s birth place has belonged to multiple nation states since it produced that genius. So Tesila may simply be a European variant of “Tesla”.

Ha! That’s all a red herring, a dead end; and I’ve misled you unconscionably. In fact, TeSiLa.com is Chinese. Well, sort of. First we had Nikola Tesla’s name in the Cyrillic alphabet, “Тесла”. Then it passed through our Latin alphabet as “Tesla” (when he emigrated to the USA in 1884). Then it went into Chinese ideograms as “特斯拉” (following the man became world famous). Finally, it bounced back to the internet’s default Latin alphabet, slightly distorted as the Pinyin “Tè Sī Lā” (once domain names for electric car firms found big market value in China).

Yep. “Te Si La” is Chinese, and it means simply “Tesla”. Lawyers for Tesla Motors will have a hard time proving their firm was targeted by this purchase. Following all, TeSiLa.com denotes “Tesla” in every sense – the man himself, the electric car, even the unit for magnetic flux density: 1 Tesla = 1 Weber / Meter^2 =1 Kilogram / ( Amp * Second^2). Such meanings predate electric car firms; for “Tesla” went to China along with AC electricity long ago. Actually, while Tesla Motors doesn’t yet own Tesla.com, the firm has a history of buying domains for brand protection. If they plan on selling many cars in China, they’d be wise to acquire TeSiLa.com.

Domain End $ At Domain End $ At
Tesila.com 14,000 SN OldPirateBay.org 4544 SN
PotLocker.com 4444 SN MegaBits.com 3450 SN
TedTalk.com 3433 SN AAndD.com 3120 SN
Vandelay.com 3099 NJ EverCode.com 2815 NJ
NewState.com 2609 SN DDST.com 2600 NJ
Toptanci.com 2600 NJ GreenStream.com 2300 NJ
QFWM.com 2240 SN Maxwells.com 2205 NJ
GSBT.com 2107 NJ RMRP.com 2047 NJ

Speaking of automotive firms, AAndD.com ($3.1k) is a potential upgrade for AandDTech.com, which develops tests and simulators for vehicle power trains – counting electric cars. “A + D” is also a skin ointment for diaper rash.

While I’d love to believe that Maxwells.com ($2.2k) is an homage to another giant of electromagnetism, James Clerk Maxwell, that fellow didn’t provide the name for anything as trendy as a Tesla car – just the backbone of modern technology, Maxwell’s equations, without which nothing from electrical power to the internet would exist. Time for my inner electrical engineer to shut up, huh. In the real world, Maxwells.com will probably upgrade 1 of half a dozen bars, bakeries, or restaurants with websites like MaxwellsECE.com, MaxwellsNYC.com, Maxwells-Market.com, MaxwellsNJ.com, etc.

If Vandelay.com sounds familiar, then that’s probably since George Costanza lied to you regarding “Vandelay Industries” in the show “Seinfeld”. Still, there are a couple of real sites named Vandelay – counting a genuine IT firm called Vandelay Industries, believe it or not.

PotLocker.com ($4.4k) ought to upgrade PotLocker.me, which (despite its name and logo) is a site for videos not marijuana. OldPirateBay.org ($4.5k) was a P2P file-sharing site that ran afoul of Swedish courts for copyright infringement. Clearly the site was quite popular, since its clunky 3-word .ORG ranks 2nd out of hundreds of auctions for the week.

Toptanci.com ($2.6k) means “wholesaler” in Turkish. Consequently, the word is found in the names of various drop-shipping websites and suppliers: YeniToptanci.com, ToptanciKapinda.com, ToptanciIletisim.com, etc.

TedTalk.com ($3.4k) is the sort of domain I’d recommend domainers avoid. To me it looks like cyber squatting and a UDRP risk. Not only is the “TED Talks” series a well known brand, popular enough that attempted resale could lead to bad publicity for our industry; the organization by now owns TED.com and ranks first in SERPs, giving them little motivation to buy anyway.

Domain End $ At Domain End $ At
KWHZ.com 1850 SN Parenthood
Web.com
1600 NJ
YEO.net 1515 NJ LongLashes.com 1515 NJ
ILLS.com 1405 NJ 79022.com 1269 SN
InfoPartners.com 1242 NJ JiaoMen.com 1210 SN
SHQ.org 1210 NJ ShuangXuan.com 1200 NJ
Satia.com 1122 NJ GDStarRating.com 1110 NJ
FTO.org 1100 NJ PYJ.org 1100 NJ
SalaryCap.com 1010 NJ ReedLaw.com 1010 NJ
Filem.com 1005 SN YiQiFu.com 995 SN

JiaoMen.com apparently translates as “corner gate” (角门 / jiǎo mén), though why such a notion would be worth $1.2k wholesale … who knows? Cultural overtones are frequently lost in translation. If you know the meaning of ShuangXuan.com ($1.2k) or YiQiFu.com ($1.0k), do tell!

Just as we ended up with an extra “i” in Tesila.com following “Tesla” bounced back from Chinese, so too we end up with an extra “e” in the Malay word for “film”: Filem.com ($1.0k). Yes, the domain can be regarded as a brandable derived from the word “file”. (Think: “File ’em!”) But it’s notable for the owner to know (if he doesn’t by now) that the National Film Department of Malaysia is called “Filem Negara“.

LLLL.com “CHIPs” are balanced on that $2k number as if it were the fulcrum of a seesaw. Following 1 item with repeating letters at $2.6k, you’ll see a trio at $2.2k, $2.1k, and $2.0k. Then there’s another at $1850. These weekly articles only show expired domains. But among non-expired inventory, at NameJet I count 2 more above $2k and 2 more below, going as low as $1720.

Domain End $ At Domain End $ At
Gene
Sequencing.com
986 NJ ZGD.org 973 NJ
OyunZamani.com 929 SN Cartelia.net 910 NJ
LeanBeef.com 910 NJ Ardesia.com 898 NJ
MetroMax.com 875 SN VJNano.org 863 NJ
YZT.org 855 NJ ZNW.org 830 NJ
YQS.org 760 NJ Ashdale.com 757 SN
NewYork
DUILawyer.com
755 NJ TongSong.com 750 SN
DeLucca.com 735 SN YBW.org 720 NJ
TheSlant.com 718 NJ Schoenfelder.com 694 SN
MZQ.org 692 NJ MQB.org 689 NJ
VDYA.com 688 NJ FFAT.com 661 NJ
XZR.org 650 NJ WQT.org 640 NJ
IndianMarket.com 625 NJ XHM.org 621 NJ
F1Z.com 610 NJ Lardy.com 606 NJ
GoldenBrick.com 605 SN ITFox.com 603 SN
XJM.org 600 NJ IIMMGG.com 599 SN

In case you haven’t noticed by now, the Turkish domain market is exceptionally well developed and recently quite active. OyunZamani.com ($929) is Turkish for “play time”, and it can serve as an upgrade for this children’s game site built on .ORG. Ashdale.com ($757) looks like a city name, but it may be nothing more than fictional place in a video game called RuneScape, which has its own encyclopedia entry – heaven help us!

Ardesia.com ($898) matches a NY restaurant or bar. DeLucca.com ($735) can upgrade the website of either a handbag / jewelry designer named Montserat De Lucca (based in L.A.) or an Uruguayan winery. Any bets which?

Lardy.com ($606) is a nickname no teenager wants – nor any adult trying to lose weight, for that matter. Curious how that brand name will be put to use … As clear and memorable as it is, for its most intuitive application it’s quite insulting. Interesting to see $910 for what looks to be a brandable or surname .NET: Cartelia.net. The corresponding Cartelia.com is an electronics website.

Domain End $ At Domain End $ At
MQU.org 599 NJ DMMLaw.com 599 NJ
SRAE.com 595 NJ VJBio.org 590 NJ
J7P.com 587 SN Reseal.com 586 NJ
EITY.com 585 SN SingleCell.com 581 NJ
ToggleText.com 575 SN YKH.org 573 NJ
GuiterCenter.com
[sic]
552 SN SolarZellen.com 550 SN
CPTryOn.org 540 SN YJL.org 540 NJ
YLR.org 540 NJ 6518.co 530 NJ
Slonce.com 530 SN LongNong.com 530 NJ
WatchCenter.com 530 NJ Cawthorne.com 529 NJ
Captains
Choice.com
527 NJ ZLN.org 520 NJ
TXAL.com 513 NJ IQAP.com 512 NJ
Socialed.com 511 NJ Global
TalkRadio.com
510 NJ
SNQ.org 510 NJ PTOU.com 510 NJ
ZJA.org 509 NJ SYB.biz 505 SN
BackPak.com
[sic]
500 SN Soulard
OktoberFest.com
497 NJ

SolarZellen.com ($550) would be photovoltaic cells in German, I believe. Reseal.com ($586) has applications for repackaging opened goods, counting food. Quite a good buy. My guess (with no time for research) is that LongNong.com is Thai or Vietnamese … or a ribald bit of English.

At first, I couldn’t make hide nor hair of SLOnce.com ($530). Turns out, it’s a vital Polish word – “Słońce”, meaning the sun. CPTryOn.com ($540) is even more puzzling. Archive.org has no record of it, but it seems to be regarding CP = Catholic Prayers. Purchased for the back links, one would assume.

Domain End $ At Domain End $ At
JonesDesign.com 487 SN XJN.org 483 NJ
ParaGroup.com 479 SN WZN.org 470 NJ
SeaPure.com 463 NJ LCSU.com 460 NJ
BinHun.com 460 NJ 2119999.com 456 SN
NEKJ.com 451 NJ 3773.biz 445 SN
Amami-
Setouchi.org
436 SN MedInt.com 435 NJ
PeaGreen.com 429 NJ BigEddie
Radio.com
425 NJ
CiberPostales.com 425 SN Camera.us 425 SN
MathShop.com 425 SN IhuWai.com 423 NJ
XPU.org 420 NJ YJG.org 413 NJ
Boundary
Institute.org
411 NJ Davro.com 410 NJ
Bankology.com 410 NJ ZYM.biz 405 SN
PointerGroup.com 404 SN FishingCabins.com 395 NJ

Whether it’s MathShop.com or MathsHop.com that sold for $425 depends on whether you watch “sports” or “sport” … whether you’d sing “Let freedom ring!” or “God save The Queen! My hunch was the American version, but the Brits do have a consulting firm at Mathshop.co.uk that offers “mathematical modelling” (Oh, those double “L”s!) and data “visualisation” (Where did the “Z” go?); so this may wind up British following all.

Camera.us ($425) is notable for being the only expired .US domain to appear in these charts since November 2014. We Americans certainly pay less attention to our ccTLD than people in the UK do theirs.

SeaPure.com ($463) matches the brand name of a seaweed extract used for skin care. Going now to a country that loves to eat seaweed, Amami-Setouchi.com ($436) defines the tiny Japanese town of Setouchi on the island of Amami Ōshima, near Okinawa. Apparently, they prefer a word order opposite ours – moving inward rather than outward.

Domain End $ At Domain End $ At
TXWI.com 393 NJ WildOrchid
Baking.com
390 NJ
SRAU.com 380 NJ ODesk-Tests.com 379 SN
622878.com 379 SN 2127.biz 376 SN
MyNetSohbet.net 375 SN DongBups.com 369 SN
LombardMaps.com 361 NJ LyricsCafe.com 359 NJ
XB365.com 358 SN Ionta.com 356 NJ
WeightOfThe
Nation.org
355 NJ ClockCenter.com 352 NJ
Pornopolis.com 350 NJ 7785555.com 350 SN
MaryMe.com [sic] 350 SN ZFV.org 349 NJ
GLGL.net 346 SN XUAF.com 345 SN
VZH.org 343 NJ 0321.co 341 NJ
VGQ.org 340 NJ VYU.org 340 NJ
UYP.org 340 NJ UQX.org 340 NJ
UOX.org 340 NJ UQS.org 340 NJ
UZG.org 340 NJ XKV.org 340 NJ
UZQ.org 340 NJ ZCE.org 339 NJ

It’s striking how many LLL.org domains sold during the past week – definitely the most surprising feature of these charts. The week ahead of, I could only note 1 of them at $600. This time there are 43!  Price-wise, they’re all over the place, ranging from $330 to $1.2k. Really, the distribution is heavily weighted at the lower end: 3/43 surpassed $1k, but 18/43 (nearly half) fell within a narrow $330-$349 range.

Turkey strikes again! As near as I can tell, MyNetSohbet.net ($375) is English plus the Turkish word for “chat” (“sohbet”). There is still an active website called EskiMynetSohbet.com.

Domain End $ At Domain End $ At
Mudavim.com 334 NJ HG0765.com 334 SN
Abedo.com 333 SN ForexTrade.net 332 SN
SteakBurgers.com 331 NJ XFV.org 330 NJ
UYJ.org 330 NJ UYH.org 330 NJ
XVJ.org 330 NJ YQO.org 330 NJ
UXV.org 330 NJ VisualNovel
Games.com
326 SN
Fundacion
Veo.com
326 SN ErongSuo.com 325 SN
1098.co 321 NJ WVNR.com 320 NJ
Pender
Harbour.com
315 NJ ComfortSpa.com 311 NJ
Rasker.com 310 NJ 252218.com 310 SN
DingDangDai.com 309 SN DVRCenter.com 302 SN
SecretPolice.com 301 NJ 318088.com 300 NJ
Austin
Chiropractic.com
300 NJ ITAustralia.com 300 NJ
516883.com 300 SN MP3Fil.com [sic] 294 SN

Mudavim.com ($334) is the 4th Turkish domain sale I’ve discussed in this stretch’s article. It appears “müdavim” means a “regular client”. In Spanish, FundacionVeo.com ($326) translates as the “I See” Foundation. There’s an arts organization in Valencia going by that name; so in this case “VEO” may be an acronym.

Rasker.com ($310) is a surname. Based on PenderHarbour.com ($315) in British Columbia, Canada, it looks like our North American neighbors have stuck with the British spelling of “harbor” rather than be neighborly – “neighbourly”?

Domain End $ At Domain End $ At
ImageHQ.com 292 NJ 51385.net 289 NJ
CYDR.net 288 SN NTNN.net 281 SN
CTZJ.net 280 SN BJBJR.com 280 SN
Sands
RealEstate.com
280 SN 755698.com 280 NJ
GNJB.net 278 SN LSMW.net 278 SN
CYRK.net 278 SN FJQJ.net 278 SN
ZZGS.net 275 SN ArchiVideo.com 275 SN
SkillTrader.org 275 SN 8223888.com 274 SN
566397.com 271 NJ FTCN.net 270 NJ
596896.com 270 NJ HeavenAnd
HellLive.com
269 NJ

Apparently Dante wasn’t the only guy who’ll get to see HeavenAndHellLive.com ($269). SandsRealEstate.com ($280) has nothing to do with desert sand. Most likely that’d be Fred Sands, who “sold the largest independent residential real estate brokerage in California” but “won’t quit real estate”.

The prior week I described LLLL.net “CHIPs” barely holding onto the cliff’s edge at $250. Apparently, they heard me since they defiantly haven’t let go of my charts yet! The highest of these, CYDR.net ($288) looks to me almost like a brandable misspelling of “cyder”; so I expect that resemblance added to the bidding. Repeating letters tend to outperform the average; so that explains NTNN.net at $281. Thereafter, this category ranged $209 – $280. Out of more than 60 auction results at SnapNames and NameJet, the median sale price for LLLL.net “CHIPs” was $251. Right now they’re hanging on, but I still think they’re regarding to fall off.

Domain End $ At Domain End $ At
WDNR.net 267 NJ HarborLanding.com 265 NJ
KLGW.net 265 SN TBDS.net 265 SN
CJXG.net 265 SN FMHB.net 264 SN
DJRT.net 263 SN XBGB.net 263 SN
517836.com 263 SN ZBLT.net 262 SN
XPJB.net 262 SN LSWS.net 261 SN
CTZS.net 261 SN WRKG.net 260 SN
CYCP.net 260 SN YQFF.net 260 SN
LGSS.net 260 SN TBWH.net 256 SN
BusinessBlog
Wire.com
255 SN MMBH.net 255 SN
XYJK.net 254 SN TKTC.net 253 SN
MTHZ.net 253 SN MXZH.net 253 SN
WDJK.net 253 SN GTFW.net 252 NJ
BH-HCHR.org 251 SN SKRY.net 251 SN
PRMQ.net 251 SN QDGG.net 251 NJ
819121.com 250 SN 359869.com 250 SN
Anniversaire.net 250 SN MNSF.net 250 SN
SAMA-KSA.org 250 NJ

That’s it.

Also on the wire

Other reporting from the domain desk.