Reglikedomain industry desk

Jumps in to Crowded Market with DailyDeals.com — Offers.com Owner

Jumps in to Crowded Market with DailyDeals.com — Offers.com Owner

Vertive may have a solution to a crowded market: a great domain name.

DailyDeals.comIt’s hard to get attention in the daily deals business these days. You need a killer domain name to have a chance.

Enter Vertive and Steve Schaffer, which by now operates discount site Offers.com (and owns Offer.com).

The firm just launched DailyDeals.com. The site will offer discounts to online stores, which is a natural extension from the firm’s background on Offers.com.

Schaffer, who sometimes attends domain name industry shows, appears to have purchased the domain name from iREIT back in 2009 in a private transaction.

Schaffer founded Vertive in 2003 and the firm took a $7M growth equity investment from Susquehanna Growth Equity last year.

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