The worst domain names. Ever. — One of

We lost some vowels along the way. Good luck finding us.
I’ve seen a lot of bad domain names in my day.
There was the women’s site sk-rt.com (it’s cute for skirt!). Then there was some made up name like schmoop or shloop or something like that. (It’s in my archives somewhere, but it was so bad I can’t even remember exactly what it was.)
Now we have a fresh nominee for worst domain name: neighbrhds.com
Neighbrhds is the brand for a series of localized neighborhood apps released by Urban Living Marketing.
Look, I get it. Neighborhoods.com is registered and the owner is asking five figures.
“Ah, domain names don’t matter anymore,” say the startups. “We’re an app, anyway.”
Sure. But does anyone ever need to email the firm? Indeed, at [email protected].
“Yes, my email address is ‘say hello at neighborhoods dot com, but with no o’s in neighborhood.”
If you pretend for a moment that domain names don’t matter, this firm still has an issue when you search for its apps. I just went to the Google Play store and searched for “Neighborhoods”. I didn’t find its apps. You have to type neighbrhds to find them!
“Just go to the app store and search for neighborhoods without any o’s.”
In five minutes of searching I found a couple good domain names that include “neighborhoods” that would work much better for the firm. Even as someone who thinks fresh TLDs can be confusing for users, this firm would have been better off with neighorhoods.somethingelse.




