.XXX Has Grossed $10 Million By now [Updated]

ICM Registry has by now pocketed 8 figures from .xxx.

.XXX Registry ICM Registry has by now taken in $10 million for the .xxx launch…and general availability hasn’t even started.

ICM Registry has received 42,000 applications for .xxx domain names with just five days remaining in the sunrise period. At an average application fee of $200 this means registrants have by now forked over $8.4 million to get (or block) .xxx domain names. ICM Registry gets regarding $162 per sunrise application, so that comes out to $6.8M from sunrise so far. Combined with founders sales and other revenue the registry has hit regarding $10 million in sales.

The sunrise applications are five times as many as ICM Registry anticipated. If trademark holders are like many other businesses, we can expect a flurry of applications ahead of the sunrise period ends this Friday so the numbers will grow.

.XXX has benefited from some savvy (and expensive) marketing, lots of free press, and intellectual property lawyers selling fear to their clients.

It will be interesting to see how the final numbers come out, but this is certainly a boon to the domain name industry.

[Updated story with $10 million figure and more revenue details.]