Reglikedomain industry desk

Search engine bait at o.info — Overstock.com launches

Site aggregates reviews from Overstock.com.

Overstock.com has officially launched o.info, a domain name it purchased from .info registry Afilias back in September.

A press release issued today states the site features “blogs, reviews and buying guides”. It’s really just a thrown together aggregation of reviews from Overstock.com that lead users back to Overstock.com.

In other words, it’s like one of those Amazon affiliate stores that Google has done its best to kick out of its index.

It’s a step down from what Overstock did with o.biz. O.biz is a business-to-business product site, but you can actually purchase items directly on the o.biz web site.

Also on the wire

Other reporting from the domain desk.