Arbitrator for Pac12.com Domain Name — Pac-10 Asks

Collegiate conference wants Pac12.com domain name.

Following last year’s conference realignment the Pac-10 now has 12 teams. As it looks to rebrand itself as the Pac-12 it ran into a snag — it doesn’t own Pac12.com.

The conference just filed a domain name dispute with World Intellectual Property Forum against the owner of Pac12.com to get the domain name.

But the owner of that domain is throwing up a smoke screen with a page geared to the late rapper Tupac. A visit to Pac12.com states “Tupac Lives!” and features an Amazon affiliate widget with twelve items. The widget is titled “A 12Pac from Tupac”.

Clever.

This isn’t the Pacific-10’s first domain name challenge. Pac10.com used to be owned by Marchex until the organization picked it up in 2009.