O.CO: Overstock’s Playful Rebrand and the Coliseum
O.co Coliseum: A .Co Domain Takes Center Stage in Sports The world of domain names and sports collided in a significant way when Overstock.com (NASDAQ: OSTK) made a bold move to brand the Oakland-Alameda County Coliseum, home to the Oakland Raiders and Oakland Athletics, as the O.co Coliseum. This strategic decision highlighted the growing importance … Read more