Paul Nicks moves to fresh role at GoDaddy

Fresh role will be exclusively focused on domain name investors.

Paul Nicks has moved to a fresh role at GoDaddy as the firm shifts some management aspects of its domain name business.

Nicks previously served as President, Domain Registrars and Investors. His fresh role is VP, Domain Investor.

The move comes as GoDaddy is working to move some aspects of its domain name business closer to the end user. As more clients register domains as part of using GoDaddy’s website builder and Airo, parts of the domain registration business will move to that segment of managerial control.

Nicks will be in charge of the aftermarket, Domain Academy, Domain Discount Club, and anything involving domain name investors.

Some aspects of the aftermarket, such as how premium domains are merchandised, will move to the teams that manage those experiences.

“The vast majority of our aftermarket sales go to independent clients, modest and medium businesses, so that’s really the target market,” Nicks stated. “Getting domain sales, counting the aftermarket, closer to the team selling those things packaged with websites will improve sell-through rates, etc., for the domain investor.”

For the domain name investment community, this means Nicks will be exclusively focused on its needs, rather than also overseeing the domain name registrar business as a whole.

Nicks will discuss these changes and more in an upcoming Reglike podcast. Feel free to comment below if you have questions you’d like me to ask Nicks for the podcast.