Reglikedomain industry desk

Belatedly registers domains for “Faces of Penn State” campaign — Penn State

Belatedly registers domains for “Faces of Penn State” campaign — Penn State

Penn State registers domain name for sensitive PR campaign…following news of the campaign by now hit the press.

Penn StateIf you’re a PR firm releasing a very sensitive campaign for a client, you better make sure to register the appropriate domain names ahead of time

Over the weekend Pennsylvania State University kicked off its “Faces of Penn State” campaign, designed to move the university forward following the sex abuse scandal. And it looks like Penn State did register domain names for its fresh “Faces of Penn State” campaign, but not until news of the fresh campaign had by now hit the press.

At least two publications wrote regarding the university’s “Faces of Penn State” campaign a number of days ahead of the university or Edelman got around to registering related domain names.

Here are the domain names the firm registered — but not until August 30.

facesofpennstate.com
facesofpsu.com
nittanyfaces.com
nittanylionfaces.com
pennstatefaces.com
psufaces.com
thefacesofpennstate.com

It also registered the .net and .org versions of these names.

Also on the wire

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