Reglikedomain industry desk

$1.5M at auction, .Srl goes for $400,000 — .Ping fetches

Two two-way races for fresh top level domain names have been settled.

Two top level domain name contention sets were settled in auctions yesterday.

Golf firm Ping (Karsten) won .Ping for $1,501,000. It was in contention with Radix. Thus, .Ping will become a .brand instead of a generic domain name.

InternetX won the auction for .Srl at only $400,000, beating Google. Srl is a corporate identifier similar to LLC for Limited Liability Firm.

InternetX by now runs .LTDA, a similar corporate identifier short for “Sociedade limitada” that is commonly used in Brazil. .LTDA launched in December and has regarding 150 registrations.

$400,000 is the lowest amount paid so far for a top level domain name at an ICANN “Auction of Last Resort”.

Also on the wire

Other reporting from the domain desk.

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